Chicago Sun-Times SPLASH Magazine
If I was
in charge of running Chicago Sun-Times SPLASH Magazine there are many ideas I
would put forth. To begin, SPLASH is centered in Chicago and all issues focus
on events in Chicago, as well as style, people, places, events, etc. in the
Chicagoland area. If I were CEO I would
try to extend SPLASH to other places in the United States, that way SPLASH
Chicago could incorporate things from SPLASH lets say New York or Los Angeles.
I think expanding SPLASH would be very powerful because it is such a unique
magazine that many people in Chicago love—so people other where would too!
Furthermore,
I would have SPLASH host more events around the city that get the people of Chicago
involved. Right now SPLASH is apart of the Chicago Sun-Times, so not many
people are aware of the magazine as they are the actual newspaper. By hosting
events and shows around the city I feel that people would become more absorbed
in the magazine and it could create a larger company. Overall, there are not
many things I would change at SPLASH because my experience here has been very
positive. The way the staff runs the magazine and online portion is very
strategic and works very well!
I think your ideas are great and will help you think big if you work for a magazine after college. I think it is good to think big and understand the benefits of a large market!
ReplyDelete