After beginning my internship at Cardinal
Communications in New York City, I have been exposed to many different areas of advertising and
have learned a great deal. Cardinal Communications is a full service
advertising agency specializing in image-based advertising, concept
development, creative execution, marketing, media buying and planning. I
am in charge of maintaining weekly budgeting schedules and daily task sheets as
well as proofreading all of the advertisements and movie posters that my teams
designs for Sony Pictures Classic's Films. I am the only intern at the
company so I am given a great deal of responsibility. I work directly under
(and in the same room) as Jackie, who is the Senior Account Manager. She is
extremely kind, smart, and has a wide range of experiences in the film
industry. Then, there is the creative department at my office. This consists of
four highly creative individuals who have designed hundreds of movie posters. Today,
I was given the opportunity to shadow Leo, the Junior Designer. He taught me
how to use Photoshop and walked me through how he designed his latest movie
poster. This week, the creative director is designing the poster for Woody
Allen's upcoming film Magic in the Moonlight. The final poster has been chosen
today and is now being sent to Woody Allen for his approval.
There is a great deal of diversity at Cardinal
Communications. It is very exciting to see that the CEO and President of the
company are both females. I have not had the chance to meet the CEO but she
will be visiting the office soon. Although the office is small, it is made up
of an even number of males and females. The entire creative department is made
up of males while the accounting department is made up of all females.
I am excited to continue with my internship and see
what next week brings!
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